Sanchez Casas

Sanchez Casas

Knowledge and[/b] are the two basic pillars of Sánchez Casas as an independent financial advisory firm. Offering a client advisory service to maximize the return on their assets posed a challenge in terms of creating the brand's visual identity We define the brand's core values as:

· Personalized advice
· Independence
· Risk reduction in investments

To ensure that these values were reflected in the brand's universe, the aim was to convey [b]security, closeness, robustness, and growth through a symbol . To achieve this, the rings of a tree were used as the main graphic resource. A selection of friendly colors was made, but at the same time reminiscent of the economic world. As secondary graphic resources, a series of shapes and textures were created that evoked the economic press, while trying not to fall into the tedium that it often entails. Tree rings, therefore, represent the security that comes with an element that has been growing for hundreds of years, that is robust, and that we also feel as an organic, living, and close being.