Hero section design exploration for FrostForge

Hero section design exploration for FrostForge

This is a landing page hero section design exploration for FrostForge, a conceptual snow adventure wear brand. The project focuses on creating a strong first impression that captures the brand's core values of performance, durability, and mountain-tested reliability. The design aims to appeal to serious outdoor enthusiasts who demand gear that won't fail in extreme conditions.

Figma - Main software for layout design, typography, and creating the overall composition.
Unspash.com - High-quality images of snow activities, mountain landscapes, and outdoor gear.

Layout development focuses on creating a clean, modern interface with clear navigation and strong visual hierarchy. The main headline "Built for the Summit. Tested Beyond Limits" is positioned prominently, while supporting copy provides context about the brand's commitment to quality. The call-to-action button is designed to stand out without overwhelming the overall composition.

The chosen image features dynamic movement and showcases the type of conditions where FrostForge gear would be essential, creating an immediate emotional connection with the target audience.