DOSH - Streetwear

DOSH - Streetwear

DOSH was born to be more than just another streetwear brand in Brazil. DOSH is a movement. The central point of Visual Identity is precisely the visual noise that the 'movement' of fabrics causes in any name that is printed on it. Intentionally, the typography developed to represent the brand is uneven and totally non-standard, representing important concepts of the DOSH philosophy.

Removing the edges of the logo, it was possible to develop some 'rapports' so that shapes can be used as patterns. The apparently disordered repetition of the characters in the font developed for Visual Identity form abstract textures that can be worked in different proportions, as shown in the image above.

The inner label of the shirts will be printed using the Screen Printing technique directly on the fabric. The label design follows the tortuous shapes of the characters present in the Logo, thus causing the impression of 'following the movements of the fabrics' even when the piece is stretched out.