Polestar

Photo campaign for Polestar and their new electric car Polestar 2.

The hypothesis: Polestar 2 looks at home in any environment. The reasoning: Polestar 2’s minimalistic, modern design is the logical next step from Polestar 1, which was proven to look good against any backdrop. So, we tested our hypothesis, with Polestar 2 as the subject.

“Pairing the car with contemporary architecture allowed for a beautiful juxtaposition of the sleek sculptural qualities of the car next to the imposing volumes of concrete,” says London-based George Kroustallis, an award-winning photographer and creative director with a keen eye for contemporary aesthetics. “Polestar 2 encapsulates what legendary architect Frank Lloyd Wright famously wrote: ‘Form and function are one’”.