Malasaña

Malasaña

Malasaña is a 100% specialty coffee of the highest quality, with distinct tones and varieties. In addition to these attributes, it strives to be imbued with a message of attitude, music, and urban art. A high-quality coffee for a different audience.

The proposal for Malasaña was to design an image that reflects the brand's hidden spirit, which sought to highlight an active, energetic, and uncomplicated lifestyle. We created this with unpretentious, handcrafted packaging, but with stamps and colors that evoke "tattooed packaging" and always convey the message of freedom. Each coffee variety also comes with a Spotify music playlist and stickers from various urban artists.