Scent and stories | Illustration for an Online Branding Campaign for Air Spencer

Scent and stories | Illustration for an Online Branding Campaign for Air Spencer

Air Spencer is one of the top-seller automotive air freshener brands from Kyoto, Japan. As it has 40 years long history and deeper engagement with their customers -generation to generation, they receive huge amount of voice of customers. Air Spencer launched an online brand engagement campaign on Instagram to share 10 stories of their customers how the product exists and played their role in their life.

“Scents bypass the thalamus and go straight to the brain’s smell center, known as the olfactory bulb. The olfactory bulb is directly connected to the amygdala and hippocampus, which might explain why the smell of something can so immediately trigger a detailed memory or even intense emotion. (Discovery.com/science)”

When I visualise it, I tweaked the composition of illustration as all the memories come out from a can.

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