COMTRAE - Visual Identity

COMTRAE - Visual Identity

Strategy and Visual Identity for the Brazilian National Commissions for Eradication of Slavery (CONATRAE). The project involved creating a unifying motif for each commission scale: from Municipality to National level.

An identity system was created in order to unify all 3 commission scales. The carbon hexagon was developed into a stylized grid from which numerous permutations could be sculpted.

CONATRAE's identity system further utilizes the Master Grid by creating a series of iconography for digital applications and print.

With the Tagline "Towards a better future", colors from a new dawn were imbued into the identity's palette