Enne Aromas

Enne Aromas

The main objective of the project was to create an identity that reflected the personality of the artisan, while at the same time referring to a brand of handmade products for the cosmetics area. The beige color chosen to compose the symbol, represents the connection with the earth, which is where most of the aromas come from, and receives as a complement the black to represent the sophistication of unique products, made by hand, making them special. The construction of the logotype consists of an icon created from the initial letter of the founder's name "Nelson", and is complemented by a serif-vintage all caps typography, with the purpose of referring the origins of the aromatic products.