
Giacomo Prestinari's work is all about telling stories. With moving images, he builds an audiovisual narrative thread in which monitoring time and rhythm is essential. He has worked as an advertising editor for brands such as Coca-Cola, Gucci, Volkswagen, Seat, Ikea, and El Corte Inglés.
In this online course, he teaches you the secrets to audiovisual editing and the fundamental questions you should ask yourself when putting together your videos. He explains the different criteria to follow when selecting shots within a scene, how the different types of shots work, and what tone and rhythm best suits your work, depending on its purpose.
1 lecție & 1 descărcare

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă
Start by getting to know what the work of an editor involves. Your teacher believes that it's work that, when done well, is invisible, and this is key to his creative process. Moving on, learn about the three main types of editing.
Experiment with "creative geography" and the Kuleshov Effect, before looking at how editing affects and changes the meaning of films and audiovisual pieces.
Giacomo explains the main editing rules as well as when it's advisable to skip them.
Learn that in audiovisual editing, as in other creative disciplines, the "less is more" maxim also applies. Next, see how the structure of a story is built.
Now get down to work on your own ad with Adobe Premiere Pro, working on the timeline and learning how to create your selection. Your teacher gives you some tips to prepare your workspace and the necessary materials to carry out your audiovisual project.
Search for and select all the necessary resources for your audiovisual piece, then do a first edit and based on that, make all the necessary adjustments to get a flawless end result. Last but not least, learn how to export your video properly.

Put together a video in Adobe Premiere Pro that tells an amazing story in a short amount of time.
Directors, film and audiovisual content editors, and anyone related to the world of video who is looking to add more character and personality to their projects through professional audiovisual editing.
Knowledge of basic audiovisual principles is recommended: types of shots, camera movements, etc.
As for materials, you need a computer with Adobe Premiere Pro installed, a large screen to view the images, and good-quality speakers or headphones.

Muy buen profesor , muy claro a la hora de explicar y muy completo el curso.
ExCELENTE CONTENIDO AUDIO VISUAL, ME SORPRENDE LA FACILKIDAD CON LA QUE SE NARRAN NOTAS O INVENTOS NARRATIVOS A PARTIR DE ESCENAS 10 DE 10
Explica teoría con ejemplos cinematográficos muy útiles para entender lo que va enseñando.
No creí que 4 horas de 1 curso me dejaría tan impactado. Lo recomiendo al 100%
Muy bueno y util. Lo recomiendo
Introduction
What is assembly
Mounting techniques and tricks
Let's do it! We edit an ad
Proiect final
Bucură-te de învățarea de acasă, fără un program fix și cu o metodă ușor de urmat. Tu îți stabilești propriul ritm.
Învață metode și tehnici valoroase explicate de experți de top din sectorul creativ.
Fiecare expert predă ceea ce face cel mai bine, cu îndrumări clare, pasiune adevărată și perspicacitate profesională în fiecare lecție.
Dacă ești membru Plus, primești un certificat personalizat semnat de profesorul tău pentru fiecare curs. Distribuie-l în portofoliul tău, pe rețelele sociale sau oriunde dorești.
Videoclipuri de cea mai înaltă calitate, pentru a nu rata niciun detaliu. Cu acces nelimitat, le poți viziona de câte ori este nevoie pentru a-ți perfecționa tehnica.
Pune întrebări, solicită feedback sau oferă soluții. Împărtășește-ți experiența de învățare cu alți studenți din comunitate care sunt la fel de pasionați de creativitate ca și tine.
Comunitatea găzduiește milioane de oameni din întreaga lume, curioși și pasionați de explorarea și exprimarea creativității lor.
Domestika își gestionează lista de profesori și produce fiecare curs intern pentru a asigura o experiență de învățare online de înaltă calitate.
Audiovisual editing involves selecting, organizing, and combining images and sounds to create a clear and engaging story. In advertising, it helps condense stories and emotionally impact viewers in just a few seconds.
No professional experience is required, but basic computer skills and file management knowledge are recommended. The course is intermediate level and ideal for those who have already done simple video editing.
The course focuses on Adobe Premiere Pro but also uses DaVinci Resolve for transcoding and other tools for managing audiovisual and audio files.
You’ll learn to analyze and apply narrative structures, identify main editing types (analytical, parallel, elliptical), and understand how they influence pacing, tension, and clarity in advertising stories.
The course teaches techniques like the 180-degree rule, match cuts, and spatial proportion to maintain visual continuity and avoid confusing the viewer.
The Kuleshov Effect is a technique where placing shots side by side creates new meanings and emotions. You’ll learn to use it to enrich storytelling and convey specific feelings in your videos.
Yes, you’ll do hands-on exercises editing ads, selecting shots, compressing time, and applying advertising editing tricks to craft effective short stories.