Fashion Design: from the Textile Design to the Communication Plan
A course by Loreak MendianMarcă de modă
A course by Loreak Mendian, Marcă de modă
Creation of a capsule collection in collaboration with the Mugartiz restaurant
Xabier Zirikiain and Victor Serna, creators of the Loreak Mendian brand, will teach you, together with the rest of your team, to design a fashionable capsule collection and to elaborate all the communication materials for its launch.
When talking about capsule collection, we refer to a small collection that is made in collaboration with another brand. In this case, Loreak Mendian will explain the project he has developed together with the restaurant Mugaritz, a temple of gastronomy that unites tradition and avant-garde.
Ce vei învăța în acest curs online?
1 lecție & 1 descărcare
The why, the why and what of this collaboration
1 minut, 1 secundă
How fabric prints are created
1 minut, 1 secundă
Creation of the capsule collection from the prints
1 minut, 1 secundă
How the Loreak capsule collection is created - Mugaritz
1 minut, 1 secundă
Create the logo
1 minut, 1 secundă
Create a graphic material for the collection
1 minut, 1 secundă
Ce include acest curs?
You will start knowing the origin of Loreak Mendian and how the collaboration with the Mugaritz restaurant came about.
Then Víctor and Xabi along with some people from the Loreak Mendian team (Nagore, Francis and María) will talk about the process of designing a fashion collection. They will start from the creation of the patterns in the fabric inspired by the Mugaritz dishes, until the garments are made.
Also, you will discover how the different concepts are elaborated for the communication campaign of the capsule collection and how the different graphic materials are elaborated that will later be used at three levels: window dressing, merchandising and point of sale.
Then you will attend the preparations for a launch event of the collection before the media that includes a welcome pack for the guests and a very special staging inside the store.
You will also know how this communication is managed in digital media through the brand's website, its online store and Social Networks.
A complete course that reviews from A to Z all aspects of the process of creating a fashion collection from its conceptualization to its final promotion to make it known to the public and market it in stores.
What is this course's project?
You must propose a brand, designer or entity with which you would like to make a collaboration with meaning, travel and interest and execute it following the advice of Victor and Xabi from Loreak Mendian.
Proiecte ale studenților cursului
Who is this online course for?
To designers, creatives in general and enthusiasts of the Loreak Mendian brand who want to discover their work process and learn how to create capsule collections in collaboration with a partner.
Requirements and materials
It takes a lot of creativity and, although no previous knowledge is required, it helps a lot to have had some contact with graphic design, textile design, photography, communication and window dressing.
Above all, the most important thing is ideas (in design they always are).
Recenzii
- 1 an în urmă
este curso esta genial.
- 1 an în urmă
Excelente curso. Muy completo
- 2 ani în urmă
Excelente profesionales puede entender y comprender bien el tema gracias ! Lo recomiendo !!
- 3 ani în urmă
Happy I joined! ;)
- 3 ani în urmă
Bastante instructivo e inspirador
Conţinut
- U 1
Introduction
- Presentation
- Brand values
- The why, the why and what of this collaboration
- U 2
Design
- How fabric prints are created
- Creation of the capsule collection from the prints
- How the Loreak capsule collection is created - Mugaritz
- Create the logo
- Create a graphic material for the collection
- U 3
Communication
- Communication in Loreak Mendian
- Communication in Loreak Mendian - Mugaritz
- Loreak Mendian stores
- Loreak Mendian Stores - Mugaritz
- Mugaritz and his communication
- Web
- U 4
Results
- Reflection
- FP
Proiect final
- Fashion Design: from Textile Design to Communication Plan
La ce să te aștepți de la un curs Domestika
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Întrebări frecvente
You’ll learn how to create fashion collections, design textile prints, apply graphics to packaging and displays, and manage creative collaborations between brands—blending tradition and modernity in visual identity.
This is an intermediate-level course. Having basic knowledge of graphic design or fashion is recommended to get the most out of the content and exercises.
You’ll need access to graphic design software like Adobe Illustrator or Photoshop, materials for manual sketching (paper, ink, watercolors), and optionally tools for screen printing or textile printing.
Yes, the course covers techniques such as screen printing, sublimation, watercolor printing, Chinese ink, and textile collage, explaining how to apply them to different fabrics and garments.
You’ll learn how to identify strategic partners, define shared brand values, and create collaborative graphic universes by developing capsule collections and joint communication campaigns.
Yes, practical cases of commercial window display design, in-store displays, and visual merchandising actions are presented to boost brand identity at the point of sale.
The course explains how to layout modern catalogs, design custom labels, and create cohesive graphic materials for campaigns and collaborations.