Joyce Martin

I am an associate of Tierra de Hortalizas in La Paz, Bolivia. An entrepreneurship we started with a special friend and partner Patricia Mariaca. Both of us are part of the professional design /art world in Bolivia. Patricia is a visual artist with 40 year experience whose work includes painting, video art, installations and the production of artistic events. I am a designer with 35 years of experience in the field of design including. architecture/interiors, both residential and commercial (especially restaurants), graphic, fashion and product design.
Both of us share similar values and lifestyles. We have a passion for art and design, believing that both have to be present in all aspect of daily life to bring harmony, interest and excitement.
Our work has been inspired by nature and its endless surprises: color, shape, contrast, textures, ...the gift of life

Both of us are from La Paz, a city which has always offered a variety of fresh ingredients, organic fruits and vegetables for our shared love of home cooking. Unfortunately this is not necessarily the case today as more and more small farmers and organic food suppliers are drifting to the use of chemical fertilizers and pesticides leaving behind traditional agricultural farming techniques to grow safe and nutritious food.
Our interest in supporting sustainable, clean, NON GMO farming in order to provide healthy nutritious products was the ground for the creation of Tierra de Hortalizas.
It has also inspired us to create our own vegetable gardens from which we sell some of our production, has involved us in upscaling the visual and design aspect of some of the products that we receive from our suppliers and has driven us to produce our own line of gourmet products as well.
TH delivers fresh organic vegetables and other products to our clients weekly. Catering to the orders received from our catalogue.
We are now interested in expanding the brand so that it may include artistic, beautifully designed homeware and products, gardening/ art workshops and interior design consultancies. .
Our business is growing and has much potential, it began out of the blue and now we feel we are at the point where we need to ground it, create a strong brand content, business plan and a well thought out social media strategy in order to reach and engage a larger number of clients and sustain its growth.
We have many doubts :
We are not sure if our name is strong or compelling enough and if it can relate with the new ideas we want to bring into the brand.
Without much knowledge on how instagram works and basically working through intuition we have 1043 followers! So we are unsure if it is wise to change our name.
However, we do not feel it is visually strong and congruent and does not fully express who we are and what we do.
We feel this course will give us the knowledge and tools to express our brand successfully engage our clients and reach a wider audience to keep the business growing.
We are also interest in your mentorship :)