Projeto do curso

femme time - Brand Identity and IG feed design

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femme time is a fictional brand that I have come up with for this project.
As it is a fictional brand, I also had to create its identity, logo design, message and move forward considering all those elements while designing the IG feed.

I had pleasure and fun doing this project and I'm very thankful for the great course that Silvia has prepared for us.

Thank you!

Logo design for femme time
Logo design for femme time
Trademark negatives
Trademark negatives
Inspiration and graphical elements selection
Inspiration and graphical elements selection
Color palette and hierarchy
Color palette and hierarchy
Trademark variations in the selected color palette
Trademark variations in the selected color palette
Typography selection and hierarchy
Typography selection and hierarchy
Combining typography with graphic elements
Combining typography with graphic elements
Composing the feed
Composing the feed
femme time - Brand Identity and IG feed design 10
Icon designs for story highlights
Icon designs for story highlights
Applying final designs to mock-ups
Applying final designs to mock-ups
Applying final designs to mock-ups
Applying final designs to mock-ups
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