Community Management Strategy - @betterfutureplans

Community Management Strategy - @betterfutureplans

Community Management Strategy - @betterfutureplans

1. Goals and Metrics

Primary Goal
Increase brand awareness on Instagram

Current State
06/08/2024
Number of Followers: 143
Average Reach (per Week): 5

Desired State
30/08/2024
Number of Followers: 400
Average Reach (per Week): 20

Metrics (KPIs)

Metrics tracked for Instagram: Followers, Reach, Engagement

2. Audience

Social Media Audience Insights

Instagram
68.4% women, 31.5% men

Most audience is 35-44 and 45-54

Future Planners

Description: Young adults aged 20-34
Interests: Financial planning, independence, saving tips, investment strategies, and future planning
Engagement: Active on Instagram and other social media platforms, engaged with content related to personal finance
Behavior: Motivated by the idea of securing their future early, looking for actionable advice and quick tips

Family Protectors

Description: Adults aged 35-54
Interests: Securing their family's financial future, life insurance, college trust funds, emergency savings
Engagement: Responsive to content that emphasizes the importance of financial preparedness, engaged with long-term planning resources
Behavior: Focused on stability and protection, values comprehensive guides and detailed information

Industry Benchmarks

Description: Other financial advisors and planners on Instagram
Content Strategy: Emphasize visual content like infographics and short videos, regularly post customer testimonials and success stories
Engagement Tactics: Host live Q&A sessions to engage with their audience, use stories and IGTV for interactive content
Best Practices: Consistent posting schedule, clear and concise messaging, use of engaging visuals

3. Communication and Messaging

Best Practices

Consistent posting schedule
Engaging visuals and infographics
Clear, concise messaging that highlights benefits
Use of stories and IGTV for more interactive content
User Habits on Social Media Platforms - Instagram
High engagement with posts that include personal stories and real-life examples
Prefer short, actionable advice over long-form content
Active participation in live sessions and Q&A

Responding to Feedback

Positive Feedback

"Thank you for the valuable tips on saving for the future! Your advice is really helping me plan better."
Response: "Thank you so much for your kind words! We're thrilled to hear our tips are helping you. If you have any questions, feel free to reach out! 😊"

Negative Feedback

"I found your advice on life insurance confusing."
Response: "We appreciate your feedback and are sorry to hear that. Please DM us with your questions, and we'll do our best to clarify any confusion!"

Complaints

"I haven't received a response to my DM regarding your products."
Response: "We apologize for the delay. We'll check your DM right away and get back to you with the information you need."

Direct Outreach Messages

Welcome Message Example

"Hi there! Welcome to Better Future Plans. We're excited to help you on your journey to financial security. Feel free to reach out with any questions!"

Direct Outreach Message to Future Planners

"Hey! We noticed you're interested in financial planning. Check out our latest post on how to start saving for your future now!"

Direct Outreach Message to Family Protectors

"Hello! We know planning for your family's future is important. Our latest guide on life insurance might be just what you need. Take a look!"

Automated Messages

“Away Time” Message

"Thanks for reaching out! We're currently unavailable, but we'll get back to you as soon as possible. Have a great day!"

Signatures
Example: "Best regards, Gabriela at Better Future Plans"

Content
Example: "This week’s tip: Start an emergency fund with at least 3-6 months of expenses. Check our latest blog post for more details!"

4. Platforms and Resources
Platforms

Instagram
URL: https://www.instagram.com/betterfutureplans?igsh=MThweHRlZG1jdjQycg%3D%3D&utm_source=qr
Email Address: [Your Email]
Password: [Your Password]

Team and Skills
Team

Gabriela

Training

Complete Hana’s Community Management course on Domestika

Budget

N/A

5. Execution Plan

Recurring Tasks

Welcome message to each new follower on Instagram
Frequency: Mon-Fri, 10 minutes a day
Instagram Live with a guest speaker
Frequency: 2x a month (1 hour each)
Preparation Time: 6 hours 40 minutes a month

One-Off Tasks

Gabriela has finished Hana’s Community Management course on Domestika
Time: 6 hour

6. Evaluation

Goals Met/Goals Failed

To be done on 30/09/2024

What Worked/Didn’t Work

To be done after evaluation.

Learnings and Takeaways

To be done after evaluation.