Playstation - World Cup
van Rebecca Rowntree @hello_rebeccarowntree
- 789
- 1
- 1
The brief: Sony Playstation UK were the official gaming console of the 2014 World Cup- they wanted to create a campaign that would promote the PS4 and resonate with their football-mad audience.
Solution: “This is for the Football Players” is a call to arms for all the football gamers, fans and players in the UK. We created a youtube film that drew parallels between the football fans reactions to the World Cup's England games vs the ones they play on their console.
Alongside this, we ran a re-active digital and outdoor campaign. The campaign consisted of imagery of ‘our players’ reactions with re-active copy corresponding to England’s win(s) or loss(es) and was beamed to outdoor and digital sites across the UK in real-time.
To find out more about this campaign, visit: https://www.rebeccarowntree.com/playstation-world-cup
1 opmerking
Hey. Video games have long won the hearts of many people, so users sometimes get together to relax and enjoy their favorite game! To make the gaming process unforgettable, many use the PlayStation gaming console for this, and consider it the most convenient. For those who are still thinking about buying a gaming console, it will be useful to read here https://playstation.pissedconsumer.com/customer-service.html and perhaps this information will convince someone to choose Sony PlayStation.
Log in of doe gratis mee om te reageren