Strategie en creativiteit om merknamen te ontwerpen

The selection of names: principles of the brand name

Een cursus van ignasi fontvila , Creative specialized in brand names

98% positieve beoordelingen (560)

8.212 studenten

Audio: Spaans

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Over de videoles: The selection of names: principles of the brand name

Samenvatting

“When we see a name for the first time it generates a first impression that can be good, neutral or bad. But beyond this purely subjective appreciation there are a series of attributes that allow us to assess whether a name fulfills its purpose correctly.”

In deze videoles behandelt ignasi fontvila het onderwerp: The selection of names: principles of the brand name, dat deel uitmaakt van de online cursus van Domestika: Strategie en creativiteit om merknamen te ontwerpen. Leer de professionele methodologie om opvallende en gedenkwaardige merknamen te creëren.

Samenvatting van de cursus: Strategie en creativiteit om merknamen te ontwerpen

Niveau: Beginner
98% positieve beoordelingen (560)
8212 studenten
5 didactische onderdelen
15 lessen (2u 56m)
6 aanvullende bronnen

Categorie
Marketing en business
Domeinen
Branding en identiteit, Creativiteit, Naming, Reclame, Creatieve consultancy, Packaging

ignasi fontvila

Een cursus van ignasi fontvila

Docent Plus

Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."