Strategie en creativiteit om merknamen te ontwerpen

Eindproject van de cursus

Een cursus van ignasi fontvila , Creative specialized in brand names

98% positieve beoordelingen (560)

8.212 studenten

Audio: Spaans

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Over het eindproject van de cursus: Strategie en creativiteit om merknamen te ontwerpen

Strategy and creativity to design brand names

“We have already reached the end of the course. I hope you learned a lot about creating names and that you enjoyed the lessons as much as I did. Remember that if you have doubts about any of the tasks or the content of the units, we can easily resolve it through the forum. I'm looking forward to seeing your final project. One last tip: take it seriously but, at the same time, as if it were a game (that is, think as if it were for a real client but do not forget that you have to have fun with the creation of new words). See you soon!”

Samenvatting van de cursus: Strategie en creativiteit om merknamen te ontwerpen

Niveau: Beginner
98% positieve beoordelingen (560)
8212 studenten
5 didactische onderdelen
15 lessen (2u 56m)
6 aanvullende bronnen

Categorie
Marketing en business
Domeinen
Branding en identiteit, Creativiteit, Naming, Reclame, Creatieve consultancy, Packaging

ignasi fontvila

Een cursus van ignasi fontvila

Docent Plus

Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."