Marketing

YouTube tutorial: key tips to manage your channel

Learn what you should and shouldn't do on your YouTube channel, with Kaos

.

Two of YouTube

1. Be yourself.

As a platform without intermediaries, YouTube requires creators to be close to their audiences, as this is the way you will be able to establish close and intimate ties with your community.

The more authentic you are, the more engagement you can generate.
The more authentic you are, the more engagement you can generate.

2. Upload content periodically

YouTube's algorithm rewards periodicity with its search engines, so if you don't want to disappear among millions of videos, it is advisable to be consistent with the content you upload to your channel.

Uploading content regularly improves your search engine ranking on YouTube.
Uploading content regularly improves your search engine ranking on YouTube.

3. Be honest.

To avoid losing credibility, avoid using flashy titles that are not totally related to the content of your videos.

YouTube audiences punish channels that use misleading titles.
YouTube audiences punish channels that use misleading titles.

YouTube Dont's

1. Don't copy.

Just like when you draw or create, use other artists as inspiration and reference, not as a guide for your videos and content.

Avoid copying formats from other channels, find your own style and stay original.
Avoid copying formats from other channels, find your own style and stay original.

2. Don't get caught up.

YouTube is a very immediate platform, so if you don't grab your audience's attention in the first 15 seconds of your videos, you won't after that.

The first few seconds are key to holding your audience's attention, so be direct.
The first few seconds are key to holding your audience's attention, so be direct.

3. Don't get obsessed with numbers

Subscribers, views and monetization are not as important as enjoying the experience of creating content for YouTube that serves to share your creations with your community.

Metrics should only be a reference, not the motivation to maintain your channel.
Metrics should only be a reference, not the motivation to maintain your channel.

If you liked this tutorial and want to learn all the steps to create your own YouTube channel and share your creative portfolio with the world, don't miss the course "YouTube: create your channel from scratch", by Kaos.

You may also be interested in:
- Creating a vlog on YouTube, a course by Merakio.
- 5 apps to organize your creative work.
- YouTube tutorial: how to increase the impact of your videos
- 15 digital marketing concepts you should know
- 10 online productivity and management courses for creative freelancers

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