Irene de Mas Castanyer

Strategic thinker obsessed with details. I started working on Marketing and Branding but realized I wanted to go deeper and understand the products I love from all perspectives. I am lucky to work with people with many different backgrounds and I’ve taken every chance to learn from them and collaborate.

🤓 Avid Learner
I am always learning something: languages, tools, crafts, you name it. My deep respect for well-designed products brought me to web and iOS app development, UX Research, UI Design... until I ended up building my own apps. References of digital products I admire? I wrote a post about two of them:

🛠 Hyperactive Builder
I firmly believe in learning by doing so as soon as I finish a project I start creating something new — be it an app, a new feature or an article. My most challenging project so far has been the web app Ask Irene, where I put into practice all I knew (and learned twice as much) about Product Design. Read all about this amazing experience here: