Content Marketing 101: Boost Your Business
A course by Helena Pearce , Content Marketer and Strategist
Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention
- 100% positive reviews (45)
- 1491 students
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention
Tell someone to buy your product without telling them to buy your product — that’s what content marketing is all about. Marketer and strategist Helena Pearce has worked as Head of Content for corporate giants like Amazon, Samsung, and currently, PlayStation, creating highly engaging, and effective, strategies for business growth.
In this course, Helena takes you step-by-step through the creative process of building a dynamic content marketing strategy for your brand or business. From developing a concept, publishing strategically, to measuring metrics and improving growth, discover the secrets behind impactful online communication.
What will you learn in this online course?
12 lessons & 22 downloads
- 100% positive reviews (45)
- 1491 students
- 12 lessons (1h 59m)
- 22 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a strategic content calendar targeted to your chosen audience.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in digital content strategy.
It is ideal for business owners, entrepreneurs, start-ups (or those thinking about launching a start-up), copywriters, content strategists and marketers who are looking to expand their knowledge in the field.
Requirements and materials
To take this course, all you need is access to Microsoft Word and Excel (or similar), and the curiosity and creativity to communicate effectively online.
Reviews
A course by Helena Pearce
Helena Pearce is a content marketer and strategist from London, England. After studying English Literature at Queen Mary University of London, she went on to work as a Junior Content Editor at Amazon. After five years of working her way up the ranks, she moved on to work for Samsung as Head of Content for Europe.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
Content
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U1
Introduction
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About Me
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Influences
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U2
Building Your Brand
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Your Customer
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Your Landscape
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Your Brand
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Building Your Visual Identity
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U3
Creating Your Content Calendar
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Finding Your Niche
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Content Creation
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Moments That Matter
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U4
Promoting Your Content
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Publishing and Promoting
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Analysing the Data
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Further Content Tips
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FP
Final project
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Content Marketing 101: Boost Your Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
valmark
Very informative! Thank you for sharing Helena!
lorcart
Aporta muchas cosas que parecen obvias pero que probablemente no tenías en mente a la hora de organizarte para generar un proyecto así.
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afnays_profesional
Este curso me ha proporcionado unas herramientas poderosas para entender y potenciar el marketing de contenido. Es muy dinámico y claro. Sin duda, lo recomiendo.
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belen paton
Muy ágil e inspirador. Vale la pena hacerlo ya que es rápido y da claves. Aporta buenos ejemplos
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deiacsnascimento
Os conteúdos são claros e bem ilustrativos. Gostei bastante.
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