Grace Ascuasiati

I'm a Senior UX Researcher Manager at Eventbrite, with more than 16 years of experience leading, designing and implementing research projects centered on digital products and services.

I started my career working in strategic design projects in Spain, where I led global research initiatives to design services for brands like Ikea, Telenor, Huawei, etc.

A key part of my work has always been facilitation, not only of user research, but also of strategic workshops to align teams and come up with design ideas. Without these skills to facilitate design workshops it would have been extremely challenging to help clients develop a user centered design strategy and feel ownership of the outcome.

In 2015 I worked for Spring Studio, a BBVA company based in Silicon Valley, and later on joined the company’s Design Transformation team in Madrid, to work on furthering the skills needed for the digital transformation across teams in different units and countries, as part as a disruptive internal training program to provide everyone in the bank with tools to work collaboratively with different disciplines and to incorporate skills like facilitation, visual thinking and prototyping to their work processes.

In recent years i've helped different companies develop their User Experience Research practice, and also taught UX Research and Facilitation at design and business schools like IE University and the IED Fab Lab in Spain.