Charleen Parkes

I am a content devotee that enjoys working on creative projects and optimising brand awareness and value for businesses. I'll always be a communications strategist by heart. With my collaborative hat on and more than 10 years of marketing experience, I approach aspects of my work with a 360º model in mind and am an advocate for data-driven decisions.

I've successfully set up a content marketing function from scratch, with several direct reports and a model that resulted in planning and executing local, European and global content projects. Several of which, resulted in coverage in tier 1 media in several countries in key markets, high engagement and successful events. Additionally, I have overseen social media, PR and have acted as a key sponsor regarding global crisis management and employee advocacy tools.