Mentor Pulque

Mentor Pulque

We created the graphic identity for a drink of prehispanic origin, pulque. We began with the name mentor which alludes to the work of a master pulquero who shows his assistants and client how to accomplish "buen pulque". The project is located in a pulque tavern of SAN JOSE DE BAZARTE, Mexico. Pulque Mentor reminds us how the Aztecs revered this drink and reserved it for the highest social classes and for the most majestic occasions.