COSMIC VP – Logo Design & Branding

When working on a logo design I try to explore as many possibilities as possible, to get a good overview of what is possible with the given images and letters. Above, you can see the typographical and illustrative approaches for the logo design.

The wordmark ↑ follows a visual language of molten metal and organic shapes but on a geometric grid. As an alternate version to the regular logo wordmark, there is also an outlined version ↓ of it with a bolder and more striking aesthetic for less serious use cases.

When I work on logo design, I usually start by exploring monograms, custom wordmarks for shorter words, and symbolic logotypes. This time I agreed with the client to use an astronaut symbol + a futuristic wordmark as two separate logo elements. The visual language of the wordmark also served as a style guide for the astronaut symbol.

The typeface selection contains Neue Machine for decorative usage and Konnect for texts.

Photos, illustrations and other graphics must remain within the visual brand language. Two gradient overlays and black and white gradients are used to achieve this with different image styles.

Blending the brand colours creates two types of spectrum, inspired by thermal imaging cameras or the display of infrared sensors.

Graphic elements that can be used for visual content include logo and typography dots and dot chains, outlined logo elements and negative crop marks used to create frames.

As the company's image and strategy are very much inspired by the cosmos and the universe, I chose a presentation and mock-up with a space theme. I hope you understand the reference to planets or rockets for example.