My project: Digital Strategy for Ross

My project: Digital Strategy for Ross

Digital Strategy

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IDEAS THAT CAN RUN ON ALL PLATFORMS :

Weekly quotes from our favourite advertisers and marketers

Throwback of campaigns we’ve worked on over the years with a short story recapping something about the campaign that was not common knowledge

Marketer’s pet peeves - are things that just get under your skin. (Meme style, this is in an effort not only to understand each other better and laugh at ourselves but to make our content share-worthy)

Intangience series - a series of posts educating followers about the science of intangience

Team members profile - highlight each member, what they do, how long they’ve been at the agency etc.

PLATFORM SPECIFIC :

INSTAGRAM:
1. Use Story highlights to show how we apply intangience:
Who we are - highlights will feature who we are breakdown and house internal communication - eg, profiles on team members, brainstorming for meetings, quotes that reflect who we are etc.

What is our purpose - highlights will feature what is our purpose break down and house clients we work with, brands who achieved milestones while we managed them, our awards etc.

How will we be remembered - highlights will feature how will we be remembered breakdown and house our most successful moments over the years, our philanthropic projects, team building moments etc.

2. #workwithmewednesdays - every Wednesday a team member takes over the IG story and takes followers through their day (they have creative control over how they want to present their process)

3. Instagram stories - using different stickers to create engaging content.

TWITTER:

1. Twitter spaces series where we have live panel discussions with clients, colleagues, specially invited guests covering current campaigns, future of advertising, tips for marketing etc.

LINKEDIN:

Repost articles and case studies from other marketing blogs.

2. Polls, quizes, tips, tricks etc. to get engagement from peers.

3. Highlight team members who are going above and beyond to build team morale and encouragement.

FACEBOOK:

Reposting website news and updates.
Blog type posts with observances in the Marketing/Adv industry.