Performance Creative Manager - Remote

Role overview
Full time, remote role (EU/US time zones ideal, working on a CET-aligned schedule)
Central European Time (CET) working hours (with flexibility)
Opportunity for growth: from Creative Strategy Lead to Head of Creator-Led Growth in a performance-led global brand
Work directly with ex-Google leaders & an elite international team
We are one of the fastest-growing DTC health & wellness brands in the U.S., and a high 8-figure business helping thousands of people feel better every day.

We have built strong acquisition systems and an obsessive culture of testing, speed, and excellence. Now, we are ready to scale our next major growth engine: creator-driven performance video across Paid & Organic.

We are hiring a Performance Creative Manager to own the full creative lifecycle of short-form performance content (video and image) that drives sales and virality across TikTok, Meta (Reels & Feed), and YouTube Shorts.

This is a hands-on, high-impact role for a creative performance operator who thrives on fast iteration, experimentation, and translating data into content that performs.

Why you will love working with KNN Digital Media
Join a high-performing team built by ex-Google leaders
Be part of a fast-scaling global company with growth opportunities
Highly autonomous, collaborate with a smart, international team
Fully remote role with flexible working hours aligned with CET (Spanish schedule)
Work directly with D2C brands driving measurable business growth

How you will contribute
First and foremost, we are a performance-driven company, so a passion for testing, iteration, and creative growth is key.
On a day-to-day basis you will:

Performance Creative (Hands-On)
Develop and execute performance-focused creative strategies for short-form video and image content across TikTok, Meta (Reels & Feed), and YouTube Shorts.
Turn customer insights, objections, and benefits into compelling hooks, angles, scripts, and briefs.
Create and adapt static and motion-based image creatives (carousels, thumbnails, screenshots, before/after, etc.) to support winning video concepts.
Oversee the editing and adaptation of UGC and creator content into multiple performance variants (formats, durations, hooks, CTAs).
Ensure a constant flow of ready-to-test creatives for paid and organic campaigns.
Maintain brand consistency while prioritizing performance and speed.
Creator & UGC Management

Source, vet, and manage micro-creators and UGC talent aligned with our D2C brands (health, beauty, wellness, lifestyle).
Coordinate outreach, briefings, deadlines, and deliverables.
Provide clear creative feedback to continuously improve quality and performance.
Manage and secure Spark / whitelist / creator handle access for paid amplification.
Data, Testing & Optimization

Collaborate with media buyers to design creative testing roadmaps.
Track and analyze creative performance (CAC, ROAS, CTR, scroll-stop rate, view-through rate).
Identify patterns in top-performing creatives and translate them into new frameworks and iterations.
Maintain a testing and learning loop to continuously improve creative results.
Trend Monitoring & Market Insights

Monitor social platforms, competitors, and trends to uncover insights that inspire hooks, narratives, and creative formats.
Stay on top of the latest social media trends, actively following platforms like TikTok and Reels.
Quickly act on emerging trends to turn them into paid creatives and organic content.
AI & Process Optimization

Use AI tools to enhance creative ideation, scripting, and variations.
Identify opportunities where AI can improve speed, volume, and consistency.
Refine templates and workflows to ensure a scalable creative pipeline.

What you will need to succeed in this role
Proven experience in a Performance Creative / UGC / Content role, working directly with D2C brands — this is essential, not a bonus.
Demonstrated success producing short-form content (video and image) for TikTok, Reels, or YouTube Shorts.
Deep understanding of direct-response principles: hooks, angles, social proof, objection handling, and clear CTAs.
Strong experience with creators / influencers / UGC talent management.
Data-driven mindset: able to interpret results and turn insights into creative actions.
Excellent organization and communication skills.
Familiarity with editing tools (CapCut, Premiere, Descript, Canva/Figma).
Fluent or near-native English (Spanish is a plus).
Proactive, ownership-driven, and comfortable in a fast-paced, remote, high-growth environment.

Nice to have:
Experience in wellness, beauty, health, or lifestyle sectors.
Hands-on experience with Meta / TikTok Ads.
Background in Spark Ads / whitelisting workflows.
Naturally curious and passionate about consumer psychology, storytelling, and emerging trends.
Experience with AI-assisted creative tools and processes (e.g., Creatify, Sora, V03, Runway ML, Descript, CapCut AI features, OpusClip, Midjourney, Adobe Firefly, etc.)

If you love fast iteration, creative strategy, and producing content that drives both sales and virality… this role is for you.

Our Story
KNN Digital Media is a performance-led global eCommerce company headquartered in Spain. Founded by ex-Google executives, we’re combining deep expertise in PPC, data, and brand growth to scale both our own portfolio of eCommerce brands and partner campaigns across the health, wellness, and nutrition spaces.
With a fully remote international team and a culture of autonomy, we empower high-performers to execute, learn fast, and create meaningful results at scale.

Our Values
At KNN Digital Media, how we work is just as important as what we do.
Our work is guided by five core competencies that define how we operate as a team:
🤝 Collaboration
We work together with openness and respect, leveraging each other’s strengths to achieve better outcomes, faster.
🎯 Autonomy & Independence
We trust our team to take ownership, make decisions, and move work forward with confidence and accountability.
⚡ Flexibility
We adapt quickly to new challenges, ideas, and opportunities. We stay curious, open-minded, and committed to continuous improvement.
🚀 Proactivity
We take initiative, anticipate needs, and act before problems arise.
📈 Goal Orientation
We focus on results, aligning our efforts with clear priorities and measurable impact. We execute with discipline and high performance.
These values shape our culture and enable us to grow strong brands and deliver consistent, meaningful results.