Rafa Guerrero

For over 30 years, I've connected ideas with people and brands with customers through design. My journey began at a prestigious agency in Seville, where I spent 15 years mastering my craft. Driven by creativity's free spirit, I eventually forged my own path.

Creation has always been my driving force.

As a child, I spent countless hours drawing and building quirky objects—a passion that naturally evolved into my career. I studied Fine Arts, specializing in graphic design when the field was still emerging. My thirst for knowledge led me to pursue intensive training across all design disciplines, as learning continues to fuel my passion.

Since 2014, I've led GENIERI, a graphic design studio delivering "Design with purpose" —where aesthetics and functionality merge to achieve clear communication and sales goals. I champion strategic design that adapts to each client's unique needs, while maintaining unwavering standards of responsibility, punctuality, and personal connection throughout every project.

I'm excited to announce my newest venture: –Demian&Ralf–, a brand consultancy where I'm taking a step beyond design. Through this initiative, I'm leveraging my extensive experience and recent training as a brand strategist to offer comprehensive branding solutions and applied creativity for brands.

With Demian&Ralf, I combine strategic thinking with visual expertise to help businesses not just look better, but think better about their market positioning, communication, and long-term brand development. This consultancy represents the natural evolution of my professional journey, allowing me to provide more holistic guidance to clients seeking to establish meaningful connections with their audiences.

By integrating brand strategy, creative direction, and design implementation, Demian&Ralf offers a unified approach that addresses both the conceptual and visual aspects of branding. Whether you're launching a new venture, repositioning an established brand, or seeking to strengthen your market presence, I now bring a broader perspective to help your brand reach its full potential.