Urban Consultancy Brand

I set up my urban consultancy firm because I am passionate about using urban planning and design to help the government create better communities.

I mainly use software such as the Office package, Adobe Creative Cloud, CAD, and QGIS on my computer.

At this stage, it's important to identify your strengths, skills, and objectives, and consider how they can be aligned. Once you have done this, you can start developing your ideas, choosing the best one to build a business and develop your own brand.

When you identify your brand, it's important to develop a strategy for creating it. This involves defining its purpose, determining the type of clients you can help, identifying beliefs and values, establishing a personality, creating benefits, and checking what competitive advantages you have.

Once you have captured the essence of the brand, it's time to set objectives for growth and establish a presence. It's important to define the brand's core offerings. In my case, these are drawings and urban strategy. Next, you need to learn how to manage business dynamics and choose sales channels. In my case, these are my own website and LinkedIn. Finally, develop a communication strategy.

You now have everything you need to create your own brand. The only thing left to do is to decide which indicators you are going to review monthly. In my case, these are my billing hours, income per hour, client satisfaction and website views.

The only thing left to do is to never forget that I'm doing this to create better communities.