Efficacious

Efficacious is a small science consulting firm making better formulations and telling better ingredient stories for CPG brands within the supplement industry. I provided logo design, a brand guide as well as a set of illustrations.

The three elements within the logo are symbolic. The letter “E” for Efficacious is boldly visible. You can see not only a DNA double helix, but also the abstract icon of a spine, a supplement capsule in the center as well as extract drops.

Efficacious has a focused color palette to represent the concise nature of the brand. Two main colors are in use: the inviting gold of Tuscany and the tailored blue of Estate. Vita, also simply RGB white, is the core neutral. Tuscany 50 is in rotation mainly as a background or accent.

Pencils, sketchbook, Photoshop, Illustrator and InDesign.

These are the best concept sketches based off of immersive research that took cue from the brand initiatives.

I coordinated a color set the client enjoyed as someone with deuteranopia. Based on the chosen logo concept, I created a brand board and logo set.

I expanded upon the approved logo set and brand board with a multi-page brand identity guide laid out in InDesign.

I created a series of scientific style illustrations and even combined them as elements as a collage.