Natalia Fedina

User Experience Designer with 4 years of experience designing solutions and driving product metrics, enhancing user engagement, and optimize user-centered experiences for leading organizations. Proficient in aligning design strategies with business objectives, delivering measurable improvements, and fostering collaboration across teams. Proven success with:
✦ Sberbank — the largest bank with $67 billion market capitalization, serving over 150 million customers.
✦ Uprock Agency — a top-rated digital agency with over 12 years of expertise and a portfolio of 1,000+ successful projects
✦ Uprock School — a premier UX/UI design institution, renowned for high student success rates and industry-focused courses.

KEY ACHIEVEMENTS
✦ Optimized user flows for Sberbank's financial calendar in mobile app, increasing daily active users from 5M to 5.5M and reducing customer support tickets by 15K monthly
✦ Implement autopayments into financial calendar for a top-5 Eastern European bank, resulting, preventing $10M in missed payments annually
✦ Increased user satisfaction by 30% through participation in 5+ user research studies and testing 30+ hypotheses at a leading Eastern European bank.
✦ Boosted client conversion rates from the initial touchpoint to key action (e.g., placing an order) by an average of 25% through optimizing user flows, applying growth hacking techniques, and running A/B tests. Leveraged tools such as Google Optimize, Optimizely, and Hotjar to identify the most effective design solutions for websites and apps, leading to significant improvements in user engagement and overall funnel performance
✦ Developed a design system for Uprock Agency, reducing design-to-development handoff time by 40% across 15+ client projects
✦ Conducted UX audit and redesign for an e-commerce platform, boosting mobile conversion rate from 2.1% to 3.2%, translating to $500K additional monthly revenue

SKILLS AND SERVICES:
✦ Figma
✦ Sketch
✦ Adobe Creative Suite (Photoshop, Illustrator, After Effects)
✦ WebFlow
✦ HTML/CSS
✦ Design Handoff Tools (Zeplin, Avocode)
✦ Microsoft Office (Excel, PowerPoint, Word)
✦ Jira
✦ Confluence
✦ Asana
✦ Miro
✦ Competitor Research Tools
✦ A/B Testing Tools
✦ Prototyping Tools
✦ Agile Software
✦ User Research Tools
✦ DataLens
✦ Google Analytics

BACKGROUND:
✦ IT Education: Strong foundation in information technology.
✦ UX/UI Design Courses: Completed courses at The Georgia Institute of Technology, Uprock and Product Star.
✦ Product Ownership: 1.5 years of experience as a Product Owner, managing product life cycles from MVP to Super App.