IOWEYOU is a new disruptive idea of what a fashion brand of the future can be.
Born from a personal conviction to preserve the love of craft and the need to empower both the artisan and the consumer.
Each IOWEYOU piece carries a unique code that links you back to the specific artisans that created your piece thus giving authorship to these highly skilled traditional crafts people never individually acknowledged before, creating a Prosperity Chain.
The collection offers the sophisticated conscious consumer a very distinct product line highlighting provenance and artisanal heritage to construct a community around its core brand values of authenticity, transparency, uniqueness and both social & environmental responsibility.
Be part of the story
- IOWEYOU – @ioweyou