IOWEYOU is a new disruptive idea of what a fashion brand of the future can be.

Born from a personal conviction to preserve the love of craft and the need to empower both the artisan and the consumer.

Each IOWEYOU piece carries a unique code that links you back to the specific artisans that created your piece thus giving authorship to these highly skilled traditional crafts people never individually acknowledged before, creating a Prosperity Chain.

The collection offers the sophisticated conscious consumer a very distinct product line highlighting provenance and artisanal heritage to construct a community around its core brand values of authenticity, transparency, uniqueness and both social & environmental responsibility.

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