Héctor Rodríguez

Graphic designer, graduated from the University of Guadalajara and multidisciplinary brand identity designer with a love for letters. Currently working for the design firm Alquimia Transforma® based in Guadalajara, Jalisco, Mexico. My position is as director of the branding department and I also contribute to the development of creative advertising for big companies at a local and national level.

Specializing in branding and typography, calligraphy and lettering both printed and digital, I offer workshops to students and professionals who have basic understanding of the trade.
My specialism in prepress and printing is valued by my clients and enables further collaboration with other companies.