Head of Digital Analytics at MRM // McCANN with several years of experience in Advertising and Digital Marketing. Proven record of helping Brands to increase business results using data and technology. Qualifications in the implementation and usage of SEO, Analytics and Data Management platforms including Adobe Analytics, Google Cloud, Tag Manager platforms (GTM, DTM and Tealium IQ), Salesforce Marketing Cloud and Krux. Proved experience in the scope, design and development of cross- channel marketing solutions and in the optimization of digital business KPIs.
Able to play a strategic and technical role in driving efficient media, social, CRM and website solutions and to evaluate strategic initiatives. Proven record of managing end-to-end marketing programs and delivering key analytics and optimization initiatives. Proved experience in the definition of measurement frameworks, as well as in the documentation of technical specifications and in the presentation of performance results through BI Tools such as Data Studio, Qlik, Tableau or DOMO, including actionable insights for the business decision-making processes.
Additionally, I am a Graduate Professor at Universidad Pontificia Comillas (ICADE/ICAI) for the Integrated Marketing Communication Program and Lecturer at IE Business School for the Leading in Digital Marketing Executive Program.
Capabilities: project management, team leadership, analytical background, problem-solver, sensitivity to data, business mindset and strong thinking skills, AdTech and MarTech Strategies (360º Strategies)
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Perfil profissional
- Eva Maria Pradana Suarez – @evapradana
- Head of Digital Marketing Analytics
- about.me/lavie_vita/
- Aberto a ofertas de trabalho contrato