Previsão estratégica para marcas: planeje um futuro de sucesso

Good to learn the thought process of a foresight strategist. If a foresight strategist is not "branded" e.g. like arthur d little or mckenzie, I ponder whether this playbook fly when presented to a board. There is a lack of data and user validation, just by scanning WWW signals then coming up with 5--10 strategies seemed pretty biased and random. Eg, kpop is HUGE globally & the value & potential of NFT & metaverse . You could probably ask Chatgpt to give you 5-10 strategies within seconds.

excellent course!

干货满满。实际又清晰地手把手教学。Best for those who want to strategically build a purpose driven product or service from 0 to 1.

This course has been great. Rich helps you to gather information and to develop a critical thinking in order to discover useful insight from it. If you want to anticipate the future you must attend this course.