Identidade de marca contemporânea: unindo conceitos verbais e visuais

The course will certainly inspire you. In a field saturated with visuals, you might think that everything has to be visual. However, this course will demonstrate how a brand can stand out and be memorable not only with a logo or graphical style but primarily with words.

This was sooo good!!! Michael is so humble and down to earth, and communicates his expertise and his way of seeing things in a really accessible way - listening to him was thoroughly enjoyable, but also it was clear the work and thought he put into the structure of the course too.

Very informative.

The course is good to give me an overview of how to do branding, the instructor is very experienced and his style of teaching with various real world examples is quite good. overall I like the course, it's really helpful.

I've been a "designer who writes" for many years now, but Michael, through this course, really helped clarify how I can best use ALL of my skills to create powerful and meaningful brands. While I've sat in many conference rooms and heard many experts pontificate on branding, none achieved the level of communication that Michael did in this course, as well as his books. Highly recommended no matter your level of experience.

It's a lavish journey for your eyes and ears

The ideas presented in this course have already been so important to my growth as a designer. It's a great introductory guide to how we can produce work that truly resonates with an audience; work that is successful because one strong idea, rooted in empathy, has given life to both the visual AND verbal aspects of the brand identity. Although the course isn't long, there is a wealth of material to explore, including practical exercises and engaging case studies. Thank you!

Great course!

Great course! Got his book afterwards 😊

great course

I found myself at the point where I needed to upgrade my skills to be able to help my clients better, and this course was just what I needed. I am better at creating connections between words associated with projects I am working on and creating the visuals that relate and connect.

this cours really help me in my project and more during the presentation. ima graphic designer student and i didn't have any idea how i could express my pojects
thanks

Just finished an excellent course with an excellent teacher. Very well explained. Highly recommended!

Curso com várias informações importantes!

Amazing course - great to have insights from a professional with such a breadth of experience!