ECOHOME SOCIAL MEDIA EXPERIMENTATION

ECOHOME SOCIAL MEDIA EXPERIMENTATION

This project is a promotional poster created for EcoHome, a brand that focuses on sustainable living and eco-friendly home solutions. The poster was designed to promote a special offer and strengthen the brand’s awareness across social media platforms.

I created a digital promotional poster to highlight EcoHome’s sustainable style and encourage customer engagement through a discount code. The main purpose was to design a piece that is eye-catching, professional, and aligned with the brand’s eco-friendly identity, while also being adaptable for different social media channels.

Materials, Tools, and Software
• Canva Pro: For layout design, typography, and visual composition.
• Images: A mix of stock photos and mockups available within Canva to showcase interior design inspiration.
• Fonts: Selected directly from Canva’s font library for readability and consistency.
• Exported Files: High-resolution PNG/WebP formats for social media use, and PDF versions for sharing or downloading.
• Contact Links: Social icons at the bottom direct users to WhatsApp and Email for quick engagement.

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1. Exploration & Inspiration – I began by researching references from modern interior design, eco-friendly campaigns, and branding portfolios. I wanted to capture a tone that felt warm, sustainable, and aspirational.
2. Moodboard Creation – I built a moodboard in Canva to define the overall color palette, typography, and layout style. This helped set the tone for the final poster.
3. Design Development – I structured the poster into clear sections: a bold headline, the promo code in a highlighted box, supporting visuals, and social/contact links. I emphasized balance between text and imagery to make the message impactful without overwhelming the viewer.
4. Finalization & Export – After reviewing hierarchy and alignment, I finalized the design and exported it in multiple formats for flexible usage across different platforms.