SHAPE – A Modular Visual Identity Based on Geometry

SHAPE – A Modular Visual Identity Based on Geometry

przez Hüsamettin Özbek @ozbekh

Introduction

SHAPE, a visual identity project built entirely from basic geometric forms.
This work explores how structure, balance, and minimalism can transform simple shapes into expressive letterforms. It’s a study in form, function, and creative restriction—where every curve and angle serves a purpose.

SHAPE – A Modular Visual Identity Based on Geometry 1

Supplies

• Procreate (Sketching & Early Explorations)
• Adobe Illustrator (Final Vector Design & Grid System)

SHAPE – A Modular Visual Identity Based on Geometry

I started with simple sketches in Procreate, exploring how basic shapes could form letters. Then I refined the concept in Illustrator using a strict grid system.
This project is a reminder that design can begin with just a circle, a square, or a triangle. Trust the form—let it lead the way.