Mattel

Mattel

As a pioneer in the Influencer Marketing industry, Mattel has been an avid storyteller brand that has challenged its creative strategies year over year. They are not estranged from what kids and family want in their life for entertainment and community. They've been very vocal on a focused strategy to transform Mattel into an IP-driven high performing toy company.

Mattel's core growth has largely been driven by the strong performance from their category flagships Barbie, Hot Wheels and Uno, they've positioned other brands like Plush successfully and created a positive shift within Fisher Price, Thomas & Friends, American Girl and Mega.

Mattel has been a strategic key client for our company, where they've partnered with a group of creators as brand ambassadors year over year. We were able to develop a creative and strategic creator marketing campaign for their flagships brands as well as for Plush. RULÉS, creators with over 12 million followers in social media, hosted a program for pre teens with engaging and creative content to enhance Plush's drumbeat and brand storytelling.