Socksense-Wearable Tech (socks)

Hi. I'm Dawn. I created one teaser Ad , a mini-video and a static ad for a product called Socksense. Socksense was created by a small company called DigiSmile. Socksense is basically wearable technology.- Socks that adjust to the foot needs of the people wearing them via a sensor located in the big toe of the sock Hence the tagline: One pair of socks for every kind of sole. The socks are also washable, fashionable comfortable and sustainable.,are temperature regulating, and also provide relief from pain / inflammation all in one pair of socks. Enjoy! and let me know what you think. Really enjoyed this class.

I used Adobe Photoshop, Illustrator and Adobe Express I usually use Premiere for video creation but it was having some problems. . I also used Pixabay and Adobe Stock to gather video and images.

I had to figure out how to bring Socksense to the forefront of people's minds without making them look or feel like just another sock ad . THe bases of my inspiration came from the following three thing,s. The Care bears -Colorful friendly soft welcoming bears who like to hang out in the clouds. Gulliver's travels - Little people and technology/circuits. . I basically tried to find as many interesting sock images video that i could and mix them with my two other inspirations. I usually get my ideas at night, so I had drawn crazy pics on Post-its and stuck them everywhere and put all of my ideas in a folder on my computer and added to it daily. Not showing my Post-Its too weird.