MPG _Logo Animation

van Ernex @ernex

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MPG was working on redesigning its identity and needed a new logo animation to go with it. Their main inspiration was “cool video game HUDs” and their visual references had influences ranging from classic sci-fi UIs to Leonardo DaVinci’s blueprints.

I tried to play with a much-more-linear-than-usual style, using the main shapes in the logo and the negative space to drive the transitions between different stages: Loading, HUD Formation, Target Location, Acquisition and final Logo Formation

It was really fun working on this one, where I got to play with a lot of the common elements from user interfaces, but in a higher-paced and unconstrained way. Extra points if you can find the couple of easter eggs hidden in the mayhem.

_Direction / Design / Animation / Sound Design
_After Effects

2021