My project for course: Buena Vista Beginner Course Campaign

Introduction:

First of all, I would like to mention that I live in Montenegro, a country with the population of 600,000 people. Everyone knows everyone, or at least someone connected with that "new" friend. The possibility to have 0 mutual friends on social media with some new friend is really small.
Even though the advertisements can help increase the business, word of mouth is still number 1 recommendation. I would also like to add that most popular social media here are Instagram and Facebook.
I chose Buena Vista Dance School from Podgorica as a project. It is a dance school which promotes dance as a social event - the steps are not learned as a choreography, but as elements that the dancers use to create their own unique dance experience. The school has classes for Argentine Tango, Cuban Salsa, Bachata, Kizomba and Afro-dances. I myself am a voluntary instructor of Argentine Tango.
What I wanted to "solve" with my campaign is attract more new people to start dancing.

Project (the whole presentation): https://drive.google.com/file/d/1ln7sbj5unCIX623Vhj7-LS5VnKmfD1LI/view?usp=sharing

Images:
.jpg images of Brief, Persona and Strategies (included in project video also)

Sources:
I have mainly used YouTube videos made by Buena Vista Montenegro (official dance school's channel) and one video uploaded by one of the ex dancers. Also, I used Buena Vista 14th birthday photo and one photo from Unsplash.