Desmond Croan

I am the owner and CEO of Minty Fresh Digital.

Desmond comes from a family of storytellers with his mother being the most prominent, a multi-Grammy-nominated jazz singer. A Stanford grad, Desmond believes that “storytelling is the fundamental method human beings communicate real or imagined experiences.” He has spent the majority of his career creating persuasive stories for well-established brands including Wells Fargo, Walt Disney Pictures, TED, NBC Universal, TRX Training, DocuSign, Good Technology, Castlight Health, FICO, Sephora, the White House, Jamba Juice, EJ Gallo, Visa and international businesses.

Desmond thrives in business & creative development, content strategy, video production and content creation across multiple audience touch points. You’ll often find him working late, pushing the envelope, and exploring innovative ways to connect with audiences.