Denis Medina

Brand Strategist & Project Manager - Global Social Media - Analysis - Market Research
Specialist in traditional and digital media planning with experience in the design and implementation of market and analysis studies, advertising communication strategies and successful media plans in various product categories of local, regional and global brands. A proven experience in the delivery of inputs for the development of actions and tactics related to sales opportunities and customer loyalty, according to the guidelines established in the strategic plan of the brand. Google ADS, Facebook ADS and Digital content strategy

• Collect and analyze web metrics.
• Identify the appropriate key performance indicators (KPIs) and report the key metrics of digital campaigns.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, marketing campaigns on social media websites.
• Business Intelligence.

Personalization based on identity management. B2B and B2C marketing, brand positioning, strategic planning, project management, online marketing, email marketing campaigns, social media marketing, business development, content marketing, quantitative and qualitative research analysis, content and development of guarantees, development and implementation of campaigns.