Creatieve regie van een reclamespot
From the script to the treatment
Een cursus van Javier Lourenço , Multi-technical director
Lid geworden in oktober van 2017
Lid geworden in oktober van 2017
Over de videoles: From the script to the treatment
Samenvatting
“In this lesson I analyze this particular case that I made for the Ikea brand and the BBH agency of Singapore. Here I talk about the script and the deck and the references of the agency. Brief history of brand communication. Sketch of preliminary ideas. Preparation of a winning management treatment: Intro, Storytelling, selection of technique, search of visual references (look & feel, props, miniatures, lighting) and audio (music and voice over talent), portfolio of collaborators, final design and conclusion.”
In deze videoles behandelt Javier Lourenço het onderwerp: From the script to the treatment, dat deel uitmaakt van de online cursus van Domestika: Creatieve regie van een reclamespot. Leer om te gaan met een directionele pitch voor stop motion en gemengde media, van briefing tot postproductie.
Samenvatting van de cursus: Creatieve regie van een reclamespot
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Categorie
3D en animatie, Fotografie en video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Domeinen
Art direction, Reclame, Video, Audiovisuele productie, Motion Graphics, Stop-motion, Storyboard
Javier Lourenço
Een cursus van Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positieve beoordelingen (82)
- 2.147 studenten
- 14 lessen (2u 6m)
- 47 aanvullende bronnen (16 bestanden)
- Online en in je eigen tempo
- Beschikbaar in de app
- Audio: Spaans
- Spaans · Engels · Portugees
- Niveau: Beginner
- Onbeperkte toegang voor altijd
Adobe After Effects
Adobe Illustrator
Adobe Premiere
