Typografie en branding: Iconisch logo-ontwerp
A course by Quique OllervidesGrafisch ontwerper: arrangeur van inkt en pixels
A course by Quique Ollervides, Grafisch ontwerper: arrangeur van inkt en pixels
Leer een logo helemaal opnieuw te conceptualiseren en te ontwerpen
Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.
Wat leer je tijdens deze online cursus?
26 lessen & 15 aanvullende bronnen
Definition of the logo that we are going to make
6 minuten, 20 seconden
Graphic references and mood board
17 minuten, 23 seconden
Identify the virtues of typographic forms
10 minuten, 32 seconden
Things I've learned from the greats - Part I
11 minuten, 3 seconden
Quick sketches
11 minuten, 59 seconden
Wat is inbegrepen in deze cursus?
Start by getting to know Quique Ollervides, his work, and his influences.
Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.
Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.
Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.
Recommended software & tools for this course
What is this course's project?
Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.
Projecten van studenten van de cursus
Who is this online course for?
Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.
Requirements and materials
To take this course, you need basic knowledge of design, typography, and drawing.
You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.
Beoordelingen
- ssspacemmshipppPLUS1 maand geleden
The course was excellent and very informative.
- waywardvision001PLUS3 maanden geleden
I would definetely recommend this course! very easy to understand
- 3 maanden geleden
Super recomendado!!!!
- 5 maanden geleden
Muy bueno
- 7 maanden geleden
Very poor English voice-over. The audio constantly cuts out and disappears, which seriously affects the overall experience of the course.
Gedurende zijn ...
Inhoud
- U1
Introduction
- Presentation
- Influences
- U2
Project, basic concepts and references
- Definition of the logo that we are going to make
- Graphic references and mood board
- U3
Knowing your brand
- Identify the virtues of typographic forms
- Count of letters, words or lines - Part I
- Count of letters, words or lines - Part II
- U4
Typography and layout
- Things I've learned from the greats - Part I
- Things I've learned from the greats - Part II
- How to choose catalog fonts from the mood board - Part I
- How to choose catalog fonts from the mood board - Part II
- Quick sketches
- U5
Vectorization
- Basic principles
- Construction of typographic elements - Part I
- Construction of typographical elements - Part II
- Construction of typographic elements - Part III
- Construction of typographical elements IV
- U6
Isotype
- Search for references
- Abstraction
- U7
Composition
- Creating an envelope
- Lock up Imagotype and typesetting - Part I
- Lock up Imagotype and typesetting - Part II
- Variations and choice of the final logo
- U8
Final adjustments
- Alignment and layout
- Colour
- Applications
- EP
Eindproject
- Typography and Branding: Design of an iconic logo
Wat kan je verwachten van een cursus van Domestika
Leer in je eigen tempo
Geniet van thuis leren, zonder lesroosters en in je eigen tempo. Jij beslist wanneer je verder gaat met het volgende onderdeel.
Leer met de beste professionals
Leer de meest bruikbare methoden en technieken van de beste professionals in de creatieve industrie.
Ontmoet deskundige docenten
Iedere docent brengt kennis met passie over, biedt duidelijke uitleg en een professioneel perspectief bij elke les.
Certificates
PLUSIf you're a Plus member, get a persoonlijk certificaat signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Zorg dat je op de voorste rij zit
Dankzij de hoge kwaliteit van de video's mis je geen enkel detail. Dankzij de onbeperkte toegang kun je de lessen zo vaak bekijken als nodig is om je vaardigheden te perfectioneren.
Deel kennis en ideeën
Stel vragen, krijg feedback en bied oplossingen aan. Deel je leerervaringen met andere studenten in de community die net als jij een passie hebben voor creativiteit.
Maak contact met een wereldwijde creatieve community
Deze community heeft miljoenen gebruikers van over de hele wereld, nieuwsgierig en enthousiast om hun creativiteit te verkennen en te uiten.
Geef cursussen op een professionele manier
Domestika selecteert zorgvuldig haar docenten en produceert iedere cursus in eigen huis om een uitstekende online leerervaring te garanderen.
Veelgestelde vragen
You’ll learn to create logos, graphic identities for festivals and restaurants, album covers, promotional posters, and music merchandise by applying typography techniques, sketching, and digital vectorization.
Yes, the course is designed for people with basic graphic design knowledge who want to deepen their skills in typography, lettering, and visual identity development.
You’ll need basic graphic design skills and familiarity with software like Adobe Illustrator. Having a computer, a graphics tablet, and access to digital fonts is also recommended.
You’ll develop sketching techniques, vectorization, node editing, building geometric characters, mixing typographic styles, and modifying digital fonts.
The process involves analyzing historical and cultural references, creating sketches, selecting typography, developing imagotypes, and applying visual identity principles to craft coherent and appealing logos.
Yes, you’ll do practical exercises designing album covers, event posters, and music merchandise, experimenting with typography and graphic composition.
Yes, the course covers creating, modifying, and fine-tuning digital fonts, allowing you to experiment and develop your own typographic style.