Mode-ontwerp: van textielontwerp tot communicatieplan
Eindproject van de cursus
Een cursus van Loreak Mendian , Fashion brand
Lid geworden in januari van 2016
Lid geworden in januari van 2016
Over het eindproject van de cursus: Mode-ontwerp: van textielontwerp tot communicatieplan
Fashion Design: from Textile Design to Communication Plan
“This is the video of the final project. We review everything we have seen and tell you what we expect you to do as a final project. We believe that the best way to evaluate your ideas is to imagine a collaboration between Loreak and another brand and tell us how you would propose collaboration at the design and communication level. we will try to answer you as our day to day allows us. Thank you very much and we hope that you were awakened by the concern, to seek collaborations with other companies to make a joint communication plan that benefits you both. It's all about letting your ideas flow and demonstrating the creative you have inside. We do not see through the forum. ”
Gedeeltelijke transcriptie van de video
“Kom op dit punt aan het einde van deze cursus, Laten we kort samenvatten waar we het over hebben gehad. en wat we je tot nu toe hebben geleerd. Hoe we begonnen door eerst iets uit te leggen over de geschiedenis van: Wat is "Loreak"? Waar beginnen we? Waar gaan we verder? En waar zijn we aangekomen? Nadat ik de geschiedenis een beetje heb uitgelegd, gaan we verder met de merkwaarden We kijken een beetje naar wat de persoonlijkheid van het merk is. en van daaruit gaan we direct over tot het uitleggen van wat er is geweest deze communicatieactie. Een samenwerking tussen "Loreak Mendian" en het...”
Deze transcriptie wordt automatisch gegenereerd en er kunnen typefouten in staan.
Samenvatting van de cursus: Mode-ontwerp: van textielontwerp tot communicatieplan
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Categorie
Marketing en business, Mode -
Domeinen
Modeontwerp, Reclame, Communicatie, Marketing
Loreak Mendian
Een cursus van Loreak Mendian
It all started in 1995 when Víctor Serna and Xabi Zirikiain opened a store in the port of San Sebastián. Xabi, an engineer who until then was dedicated to designing airplane wings, had made a logo that represented a margarita famous around the city. For his part, Víctor had just finished his business career and his entrepreneurial spirit prompted him to propose the commercialization of the product. Thus began one of those youthful nonsense: create a clothing brand.
Together and with more enthusiasm than experience, they embarked on an adventure in tandem: Xabi designing logos and reflecting in them the influence of many worlds such as music, art, architecture ... and Víctor taking care of the brand's approach, and trying to give a business nature to this adventure. Together they created a universe: the Loreak Mendian universe.
Over the years this team has grown a lot. Two have gone to forty and Víctor left the business side to more "gridded" people and designs, together with a team, the Collection. That first store on Calle Mari was followed by more stores, 15 in total. 10 own in Spain, four franchises (in Bilbao, Lyon and 2 in Australia) and a shop-in-shop in Paris. What was initially sold exclusively in Spain, can now be found in Portugal, France, Italy, Greece, Switzerland, Holland, Belgium, United Kingdom, Denmark, Sweden, Russia, Australia or Japan.
Loreak Mendian pretends to be a different option and a benchmark in street fashion. Flee from the labels, from the tendency to the tendency, simply and plainly projecting all your creativity and your way of understanding life in quality garments.
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- 2.345 studenten
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- Audio: Spaans
- Spaans · Engels · Portugees · Duits · Frans · Italiaans · Pools · Nederlands
- Niveau: Beginner
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