Creatief en efficiënt communiceren voor je projecten

This course is ideal for communicators, content creators, educators, and professionals interested in innovation, audiovisual media, social networks, and digital engagement strategies. You don’t need to be an expert, but having an interest in communication and creativity is a plus.

The course is intermediate level, recommended for those with basic knowledge of communication or audiovisual who want to deepen innovative and strategic practices. Advanced experience isn’t required, but some prior understanding will help you get the most out of it.

You’ll learn effective communication techniques, digital content creation and prototyping, creative audiovisual use, social media strategies, empathy and audience observation practices, plus methods to improve projects based on feedback.

The course covers everything from scripting series and programs, creating journalistic characters, to strategies for production, publishing, and engagement on platforms like Instagram, including monetization and result analysis.

You’ll need a computer or smartphone with internet access. For hands-on activities, having a camera or phone for recording and access to social media like Instagram to test prototypes and posts is recommended.

The course teaches creative scarcity techniques and fixed framing, showing you how to produce relevant, innovative content even with limited resources, encouraging creativity and clear communication.

Yes, the course covers how to apply the Empathy Map to identify your audience’s needs, pain points, desires, and references, while also enhancing your own creative perspective and self-awareness.