Luis Eduardo García Suarez-Murias

I’m Papaupa, proudly nicknamed by my little princess Eloisa.
It means strong, relentless, stubborn. She’ll be an excellent copywriter.

I’ve been working in advertising since 2000, starting as an art director in Venezuela for agencies such as JWT, Young & Rubycam and Grey among others, until I represented my country at the Cannes Young Creatives and literally took me to Europe.

Back in 2004 I arrived at Barcelona, Spain, and during all these years somehow I’ve managed to work for 7 different agencies as a senior art director, head of art, creative supervisor and finally a Creative director in Panamá. Lucky me.

After this bunch of years, agencies, experiences, friendships and recognitions in festivals such as Cannes and El Sol, my biggest learning is this: Papaupa does integrated advertising, and breaks his ass for it.