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Goba

Goba Real Estate Consulting understands the industry from a different perspective, which is why it moves away from being a typical real estate agency and moves closer every day to providing an efficient, warm, and friendly experience when searching for your new home or managing your properties.

All these qualities had to be communicated graphically, so the underlying sentiment we chose was happiness. The entire system conveys this sentiment, from the logo, color palette, stationery, etc. Illustrations were generated for various applications.

The logo is comprised of typography, as it complements the rest of the elements of the graphic identity. The logo's main color is terracotta, which conveys agility, warmth, and positive energy. The appliqués are complemented by a palette of five vibrant, warm colors, supporting the company's various areas.

The illustrations were created for different generations to segment the market through colors and illustrations. This creates a friendly and engaging approach that customers can identify with.