2D and 3D Corporate Identity
Kursus oleh Cruz Novillo & Pepe Cruz , Penghargaan Desain Nasional (Spanyol, 1997)
Bergabung sejak 2011
Redesign the corporate identity of a large company
Bergabung sejak 2011
The creations of José María Cruz Novillo - National Design Award, Medal of Merit of Fine Arts, National Painting Prize and academic of the Royal Academy of Fine Arts of San Fernando - and his commitment to design were decisive for the transformation of the graphic image of Spain , both public and private, leaving the image of today's society established.
Theirs are the most iconic logos in the history of design in Spain: Correos, fist and rose of the PSOE, Banco Pastor, Diario 16, Grupo Prisa, Antena 3 Radio, El Economista, Visionlab, el National Police Force, Public Treasury, etc.
In this course you will delve into the professional career of this designer, graphic artist, illustrator, painter, sculptor and composer and his work process by viewing some of his most outstanding works.
In addition you will discover what is the perceptive corporate identity and you will learn to face an order of branding in two and three dimensions reviewing all its phases. However, the most important thing that learn is to think. Love the blank page. In the words of Cruz Novillo "drawing is a tool for the designer that is always after thought".
In this crusade Cruz Novillo will not be alone, he will have the help of his son Pepe Cruz , designer and architect, along with who works in the design studio Cruz plus Cruz , Specialist in the design of corporate identities.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
- 92% ulasan positif ( 167 )
- 1 siswa
- 1 pelajaran ( 1 jam 1m )
- 1 sumber daya tambahan (1 berkas)
- Online dan sesuai kecepatan Anda sendiri
- Tersedia di aplikasi
- Audio: Spanyol
- Spanyol · Bahasa inggris · Portugis
- Tingkat: Pemula
- Akses tak terbatas selamanya
Apa proyek kursus ini?
You will have to redesign the brand of a large company following the indications that Cruz Novillo and his son Pepe Cruz will give you throughout the different phases of creation.
Proyek oleh mahasiswa kursus
Untuk siapa kursus daring ini?
To graphic designers, artists, sculptors, architects or anyone passionate about the creation of logos who are interested in discovering the work process of the master and pioneer of Spanish graphic design.
Persyaratan dan bahan
The most important thing is to leave all prejudices and enter with an open mind to innovation.
Ulasan
Cruz Novillo & Pepe Cruz
Kursus oleh Cruz Novillo & Pepe Cruz
José María Cruz Novillo adalah salah satu pelopor desain grafis Spanyol , penulis logo terkenal seperti logo surat kabar El Mundo, Cadena COPE, Endesa, Repsol, Fundación ONCE, El Economista, Renfe, dll.
Posternya u...
Isi
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U 1
Introduction
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Presentation
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Influences
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Perceptual Works (Part I)
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Perceptual Works (Part II)
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U 2
Initial Phase
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Design of the Order
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Process of Sketching the Isotype
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The Imagotype: Enter the Name of the Brand
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The Importance of the Negative
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U 3
Imaging applications
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The First Applications (Part I)
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The First Applications (Part II)
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How Is the Client Presented?
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U 4
Standards Manual
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The Manual
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Synesthetic Sculpture
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FP
Proyek akhir
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Bi and three-dimensional corporate identity
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Apa yang diharapkan dari kursus Domestika
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Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
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Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
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Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
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Sertifikat
PlusJika Anda anggota Plus, dapatkan sertifikat khusus yang ditandatangani oleh pengajar Anda untuk setiap mata kuliah. Bagikan di portofolio, media sosial, atau di mana pun Anda suka.
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Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
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Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
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Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
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Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
You’ll learn how to create and present original visual identities—from logos to brand sculptures—combining creative thinking, applied drawing, and methodologies for both two- and three-dimensional projects.
Yes, this course is designed for those with prior graphic design knowledge who want to deepen their understanding of visual identity and three-dimensional design.
Basic drawing skills are recommended, as drawing is a key tool for developing and presenting visual identity ideas.
You’ll need basic drawing supplies, access to graphic design software, and for some modules, materials for models or three-dimensional prototypes.
This course offers a comprehensive approach to visual identity, including three-dimensional creation and adapting designs to physical formats, emphasizing meaning and originality at every step.
The course teaches conceptual thinking to generate original ideas before expressing them through drawing or other visual techniques.
Yes, it includes strategies and techniques for structuring clear and effective presentations—both in person and digitally—aimed at real clients.
El curso es bueno, un poco superficial, pero es lo que pensaba
Este curso es cautivador desde la primera lección. Es emocionante e inspirador. Muchas gracias por incluir este tipo de cursos a la plataforma. Saludos a todos.
Este curso amplió las probabilidades de uso del logotipo! Estoy fascinada.
Me parece un buen curso para abordar indentidad corporativa sería bueno que hagan una continuación de este curso.
Pasar un rato en la mente de genios siempre es un buen momento