Creative Direction of an Advertising Spot
Kursus oleh Javier LourençoDirektur multi-teknik
Kursus oleh Javier Lourenço, Direktur multi-teknik
Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production
By the hands of Javier Lourenço - director of advertising specialized in animation and mixed media who has worked for clients such as Volkswagen, Bayer, Movistar, Toyota, Ikea, Unilever, Telefonica or MTV and member of the Flamboyant Paradise duo in the studio Gizmo- have spent countless hours of footage that have ended up becoming successful commercials, short films or video clips. However, to win all these projects he first had to present a pitch.
Therefore, in this course you will learn the creative process faced by the multi-technical directors from the moment they receive a script, until the production is finished, to compete for the development of advertising pieces of different techniques such as mixed media, stop motion, animation 2D and 3D. With it you will learn to design and write a complete management project to win advertising projects.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
Positioning as a director
1 menit, 1 detik
The history of the treatment
1 menit, 1 detik
Treatment: General tips
1 menit, 1 detik
The content of the treatment
1 menit, 1 detik
From the script to the treatment
1 menit, 1 detik
Preproduction
1 menit, 1 detik
Apa yang termasuk dalam kursus ini?
You will begin by getting to know the work and career of Javier, who will tell you about his beginnings in an agency as an art director. You will discover directors, studios and production companies that inspire you the most and that have helped you to forge your personal and eclectic style.
Then he will talk about the essential steps to win management projects, focusing on storytelling, visual references, choice of technique, art direction, character design and sets and locations.
Analyze with Javier two different projects and study the decisions that were made in the treatment, preproduction, filming and postproduction.
Finally, you will work on two different projects, one of mixed media and another of stop motion. You will focus on two different scripts and will make an address and boardomatic storyboard, including sound effects and soundtrack, that will help you make a more solid and effective presentation to win your projects.
Perangkat lunak & alat yang direkomendasikan untuk kursus ini
Apa proyek kursus ini?
You will have two creative scripts to turn the brief of an agency into a real cinematic script for an advertising spot.
Proyek oleh mahasiswa kursus
Untuk siapa kursus daring ini?
Advertising students, young directors, art directors and anyone interested in audiovisual production.
Persyaratan dan bahan
Prior knowledge of any kind is not essential, beyond being familiar with audiovisual culture, although it is advisable to have basic notions of film, production and art direction.
With respect to the materials, you will need a computer in which you must have installed Adobe Photoshop, Adobe Premiere, Adobe Illustrator, Keynote or PowerPoint and Adobe Acrobat. You will also need a pencil, a notebook, a rubber band.
Ulasan
- 4 bulan yang lalu
Excelente curso, muy creativo!
- 1 tahun yang lalu
Excelente curso
- javosanvalPLUS2 tahun yang lalu
Buen curso, aplia la vision a nuevos proyectos
- 2 tahun yang lalu
Um curso incrível. Adorei fazzer e já estou aplicando as técnicas que aprendi. Parabéns.
- 2 tahun yang lalu
Course is nice
Isi
- U 1
What is a multi-technical director? Background and inspiration
- Presentation.
- Influences
- U 2
How to win direction projects Positioning as director and treatments
- Positioning as a director
- The history of the treatment
- Treatment: General tips
- The content of the treatment
- U 3
Live action project with post-production. A very particular recipe
- From the script to the treatment
- Preproduction
- Filming
- Postproduction
- U 4
Stop motion project. Chocolate fever at night
- From the script to the treatment
- Preproduction
- The shooting of stop motion
- Postproduction
- FP
Proyek akhir
- Final project
Apa yang diharapkan dari kursus Domestika
Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
Sertifikat
PLUSJika Anda anggota Plus, dapatkan sertifikat khusus yang ditandatangani oleh pengajar Anda untuk setiap kursus. Bagikan di portofolio, media sosial, atau di mana pun Anda suka.
Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
Yes, this course is designed for people with intermediate experience in directing, animation, or audiovisual production who want to refine multi-technique skills and broaden their knowledge in creative and advertising projects.
It’s recommended to have basic knowledge or prior experience in animation, art direction, or audiovisual production to fully benefit from the intermediate content covered in the course.
You’ll learn how to combine techniques like stop motion, 3D animation, live action, and mix media in advertising projects and short films, plus how to develop treatments, audiovisual presentations, storyboards, and creative pitching strategies.
You’ll need access to 2D/3D animation tools, editing software (such as Keynote, After Effects, Photoshop), materials for models (paper, foam, props), and basic recording or photography equipment.
Yes, the course focuses on creating and directing advertising campaigns, commercial spots, and short films using innovative techniques and visual resources for professional settings.
The course covers 3D animation, stop motion, art direction, storytelling, researching and selecting visual references, pitching, character design, storyboarding, and full pre- and post-production processes.
Yes, you’ll learn to develop and present directing treatments, create effective audiovisual presentations, and deliver professional pitches to agencies and clients.